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All about:
Lacoste is a high-end ready-to-wear brand for men and women. The French brand was founded in 1933 by André Gilliere and René Lacoste. Together, they created the first Lacoste polo shirt, which greatly contributed to the brand's renown. They also developed the Lacoste "12 12" shirt, first for tennis players and then for golfers, before it was adopted by the general public. It wasn't long before the crocodile brand caught on, and the various Lacoste collections were all successful in France. The brand diversified its activities with the launch of perfume and accessories ranges. With an international presence, the brand, which also offers Lacoste sports shoes, is a benchmark in fashion. Today, Lacoste is a renowned brand with high-quality shirts and polo shirts that appeal to young and old alike. Lacoste also offers eyewear and sunglasses, as well as top-of-the-range accessories that appeal to a broad spectrum of consumers.