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All about:
The history of Converse
Converse, a flagship brand created at the beginning of the 20th century, offers a variety of shoes to suit all tastes. Each has its own story, and the brand sees its own as a collection of the best that has enabled it to develop and continue to evolve. Best known for its wide range of utilitarian, fashionable and comfortable footwear, the brand has also expanded its portfolio to include casualwear, combining casual, urban and practicality - it has more than one stylish piece to dress you up. Years of experience have enabled the brand to understand the needs of people of all ages. The creation of the gum-sole sneaker by Marquis Mills Converse dates back to 1908. To develop it, he was the first man to work directly with his supplier. The shoe was a resounding success, and has travelled through the years without ever getting old. In fact, it looks as if it's had a facelift. As you may have guessed, sneakers were the first products sold by the brand. The Marquis' motivation is to create a pair of shoes that suits the free-spirited, far from wanting to follow the cycles of trends.
The Converse All Star was catapulted to international prominence thanks to one sport: basketball. Chuck Taylor, a famous basketball athlete, joined the Converse team to promote the brand. From then on, the brand began to develop its range specifically to meet the needs of basketball players. Their already stylish products also became practical and utilitarian. And the brand's history is far from over. This time, badminton champion JackPurcell lent his name to a new basketball model - another field it conquered. And during the Second World War, the brand seized the opportunity to dedicate part of its business to the production of products for soldiers - shoes, clothing, boots, etc.
Then came the Rock'n'Roll influences that adopted the high Converse All Star as a fashion shoe. Initially in neutral tones, it was during this period that it took on a few colors. Its design is then as we know the original today, or almost. During this period, it was again associated with basketball, more specifically the National Basketball Association (NBA), with technology to serve sportsmen and women to the full. It still takes some time to gain subtle details and explore new materials. It gets a makeover in suede or leather, or the logo is replaced by a simple star. Little by little, they have developed from simple fabric sneakers into a real sports shoe that basketball players clamor to wear.
Today, the classic white Converse can be found on fashionistas' feet. It's worn by men and women alike: paired with feminine skirts, boyfriend jeans or well-tailored pants. Practical and sporty, the Converse All Star has even become a fashion icon. This sneaker is now invading the streets and standing out from the crowd with its unmistakable style. In addition to white, colored models are also very popular, and the soles take on higher heights with wedges or platforms. In its quest to diversify between sport and fashion, yet always with the same codes, the brand has managed to cross the decades with style and adapt to the needs of all. And the story continues... on our La Redoute website! Find a selection of this product range.