NEW BALANCE

A minimalist sneaker whose sleek "N" initial sets it apart for men, women and children. The New Balance takes part in athletes' marathons, but can also be worn on the feet of city dwellers, workers or celebrities. The sports shoe range remains faithful to a simple design with no lack of originality. Although the motifs are discreet, it's the combinations of neutral or dynamic color gradients that win over the public. The brand plays on the different materials used, either by mixing them or by enjoying the chic of an all-leather, all-fabric or all-suede sneaker. Admittedly simple, yet full of assets to seduce. Finishes such as stitching, logos and colorful details give the sneaker an authentic dimension. Comfortable and practical, it's more than just a fashion shoe; it's a technical sports shoe. It has an orthopedic heritage: the brand began by manufacturing insoles for the New Balance sneaker we know today. Its appearance is seductive, and once you've put it on, it's so comfortable to wear that it's hard to take it off. The brand is one of the leaders in running, walking and sports shoes for everyone. However, the popularity of sneakers as a fashion item in recent seasons has given them added value.

The beginnings of New Balance for women and men date back to 1906 in Massachusetts. It was William J. Riley who launched this line, initially of orthopedic soles, which soon evolved into the design of technical sports footwear. In its quest to provide quality equipment to meet the expectations of ordinary to elite athletes, the brand extended its range to include a number of sportswear pieces. Its minimalist, simple and colorful spirit is reflected in the products it offers: leggings, bra tops and windbreakers. Not only does this line offer chic sportswear, it's also technologically advanced. After all, design is not its primary concern.

His quest for the best technology for athletes is his primary motivation. Although its success also extends to many celebrities and the general public. Quality product design is the brand's guiding principle. It favors investment in research, offering models that adapt to individual needs. For the brand, the right size also means offering several widths for each shoe size. In this way, the choice of technical footwear adapts to the foot to ensure top performance. The absolute priority is the product. "Effort, perseverance, surpassing oneself and performance" are the brand's values. And that's why it puts the product in the spotlight, rather than sports muses or other celebrities.

Find this ultra-chic sneaker with its clean lines and multitude of color combinations on sale online at La Redoute. Sport it in style or combine it with your everyday look. Pair with skinny jeans, a white blouse and a leather jacket in the perfecto style for a trendy urban look. For a totally fashionable look, dare to go offbeat by wearing it with a colorful ankle sock, a long flared skirt, a camisole top and a fitted jacket. Now it's your turn to try out the stylistic combinations, so shop your pair on our LaRedoute site.