NIKE

A global benchmark in the field of sports, Nike has become a popular sportswear line for children, teenagers, women and men alike. The famous sportswear and accessories brand was founded in 1973 by Bill Bowerman and Phil Knight. They began with an inexpensive shoe ordered from Japan, whose performance met athletes' expectations. At first, they sold them to their friends and family. When they reached the end of their tether, they decided to go into business for themselves, and over the years the company grew into the global giant it is today. The Greek goddess of victory, Niké, inspired the brand's famous logo and name. Known as the "Swoosh", its logo is known for its simple, easily recognizable lines in the shape of an upside-down, horizontal "comma". It is in fact a stylized representation of the wings of this deity.

The company took off over 40 years ago and has since conquered the world. In just a short space of time, it has grown to become a global giant in the field of sports and much more besides. The brand started out with its Nike sneakers, which are still going strong today. These include the "Air Max One", "Air Force One", "Flyknit", "Free Run" and "Flex" models, all very popular with sports fans. But now it's not just about footwear. As a sportswear line, it offers high-tech clothing to meet the needs of all kinds of disciplines - running, soccer or basketball. They also offer a wide range of sports accessories. In short, it has it all. So much so, that fans of streetwear and urban trends have also adopted the brand. With the aim of always being as close as possible to its athletes, whom it defines as anyone with a body, it now offers more fashionable pieces. Clothes and accessories with sportswear lines take on trendy notes with original colors and patterns. They can be combined with everyday outfits for a minimalist, chic or casual style.

Wear the shoes with skinny jeans, a hoodie and a coat for a casual look. The original pairing is a colorful pair of socks, a pleated skirt, a turtleneck and a shearling-returned jacket. Sportswear pieces also come into their own in the closet, with a cap adding a sporty touch to a simple, chic outfit. Or a t-shirt with the logo printed on it recalls the

with jeans with holes, a biker jacket and the famous Air Max. Not convinced by the mix of sportswear and ready-to-wear? Just keep them on hand for sporting activities in style. T-shirts, bras, tracksuits, socks, gloves, hats, you name it. After all, this is the world's largest sports equipment manufacturer. So you can brighten up your morning jogging with flashy blue leggings in abstract patterns, protect yourself with a slim-fitting windbreaker or finally opt for rainbow sneakers. Young and old, boys and girls, the brand dresses you in high-tech garments, or adds a trendy piece to your wardrobe. It's up to you to choose the style you prefer. So on your marks, get set... shop! Find a wide selection of Nike shoes and other sportswear items on our online store La Redoute. Because you can do it with style.