BIRKENSTOCK

Birkenstock, the famous German shoe brand, was founded in 1774 by Johann Adam Birkentstock. The benchmark for comfort. But it wasn't always so. It was only a century later that the creator designed the first shoe with an insole adapted to the foot. This almost orthopedic innovation was the key to his success. Birkenstock shoes became synonymous with comfort and quality. Over the years, Birkenstock has evolved to fit all generations: adults, teenagers and children. What's more, it's found a home in every style, even celebrities often enjoy wearing them. From Germany, the brand first conquered the European market, before crossing the seas in the 1960s to establish itself in the United States. This expansion, which led to international success, was the brainchild of a young entrepreneur, Margot Fraser. She wanted to share the beneficial effects of the Birkenstock woman, man, large and small, by developing it on this continent. She succeeded. Today, the Birkenstock shoe has taken on much more than its function as a healthy, comfortable shoe with an emphasis on quality. Its classicism has even won over fashionistas and celebrities. It is associated with trendy outfits in a casual-chic style. Women's Birkenstocks have become trendy pieces, with models available in prints and colors. It evolves with the fashion cycle, constantly renewing itself in order to offer a product that is both comfortable and aesthetically pleasing. In recent seasons, she has adapted to seventies influences with suede materials or floral motifs. In the absence of high heels, platforms are used to gain a few centimeters. The brand has even hired a world-famous model, Heidi Klum, to represent the shoe with a model she designed herself. The shoe has thus evolved from a practical shoe to a fashion accessory that people love to wear for its comfort and design. Now a cult item, it can be worn both indoors as a slipper, and outdoors for leisure activities such as gardening, walking or working. In the medical sector, its quality and comfort have won over nurses in German hospitals. The brand has even gone so far as to design a shoe that meets practical needs. It is both robust and functional for long working days. Of course, Birkenstock's commitment to customer service is not limited to this field. Birkenstock women's and men's shoes for adults, teenagers and children have become timeless. There's something for every taste! Barefoot shoes have never been so comfortable to wear. Mules, flip-flops and, above all, sandals - the brand's entire footwear range remains true to its philosophy, offering something to fit both young and old feet. In bright colors or pastels, in smooth leather or suede, practical or fashionable, they add a fresh, light touch to our outfits. This year, to keep up with 2015 trends, we're breaking up our casual, practical look with sharp, chic clothing. Sandals can be worn with classy pants or well-cut jeans, a loose blouse and a blazer. Use your imagination to combine this practical and stylish piece with your everyday outfit. Once you've adopted this shoe, you'll never want to leave your feet! Or at least, your closet. There's something for everyone! On La Redoute we offer you a selection of their flagship models, so follow us.