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In 1961, Björn Jakobson launched his family childcare company BabyBjörn with the aim of "simplifying the daily lives of families with small children by developing safe, high-quality products for children from birth to three years of age". BabyBjörn was soon a great success in its native Sweden, and in the 1970s, the rest of Europe followed suit. The BabyBjörn product range gradually expanded to include everything needed for the comfort, feeding, sleeping and grooming of young children. BabyBjörn baby carriers are among the brand's best-sellers, with over 30 million sold since the company was founded. Renowned for their sturdiness, these functional yet attractive baby carriers have cradled generations of children. All BabyBjörn baby products are designed with the help of pediatricians, who ensure that they are safe and suitable for children's growth.
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